GOP ex-candidate takes consultants to court over botched campaign rollout
On Thursday, it was revealed that former gubernatorial and U.S. Senate candidate Mark Ronchetti, a Republican, had filed a lawsuit against his former consultant, Virginia-based GoBigMedia. He is being represented by former Republican Gov. Susana Martinez’s general counsel Jessica Hernandez.
Ronchetti claims the firm botched the launch of his campaign websites during both the 2022 gubernatorial and 2020 U.S. Senate elections. He says the second fail by the company cost him his job as a meteorologist at KRQE 13 News.
The lawsuit alleges that Ronchetti made an agreement with the television network to leave on January 6, 2020 for the Senate race, but GoBigMedia put the campaign website live that evening, which was “leaked” to the media.
The lawsuit states, “The second leak also occurred before Mr. Ronchetti had announced his candidacy, and in fact before he had made his final decision whether to run,” adding, “As a result of this leak, Mr. Ronchetti was forced to resign immediately and without warning from his job at KRQE-TV.”
The botched website operations by the firm caused “financial losses, loss of reputation, damage to his campaign, damage to his employment prospects, and other economic and noneconomic damages,” as the lawsuit reads.
“Filed in Albuquerque during February, the lawsuit does not specify how much money Ronchetti is seeking from Go Big Media but seeks compensatory and punitive damages, accusing the company of unfair or deceptive trade practices, breach of contract and negligence,” noted the Santa Fe Reporter.
Ronchetti signaled a possible new run for office late last month by writing on Facebook, “Thank you all for your kind comments, Krysty and I and the girls appreciate it. There’s a lot of stuff we’ve been working on behind the scenes. We’re announcing one of those things here soon. So stay tuned. And don’t worry…my sleeves are still rolled up.”
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