As college football season kicks off, woke Bud Light, which lost billions amid its partnership with radical transgender activist Dylan Mulvaney, is gearing up to celebrate with its highly anticipated limited edition college football team packaging on cans.
Among the array of team-themed designs, the University of New Mexico Lobos will be featured in the Bud Light release, among a few other schools.
Each can within this limited edition collection will have a QR code, allowing fans to scan and participate in an enticing giveaway. Winners can snag exclusive team merchandise and get a flyover in a private jet at a game of their choosing.
The brand is also about to launch the “Bud Light Backyard Tour: College Edition.” This tour is scheduled to make town stops on the Thursday or Friday nights preceding some of the most exhilarating rivalry gamedays. As part of the event, it will also feature “top DJs.”
The brand is partnering with other universities, including the University of Texas, the University of Kentucky, the University of Maryland, and the University of Wyoming, among a few others. This is apparently a new marketing strategy to try and claw back some former customers after they were alienated from the woke Dylan Mulvaney partnership, among other flubs.
UNM itself has gone increasingly woke, with its president, Garnett Stokes, backing the extremist Black Lives Matter cause, while it is offering a “Critical Whiteness Studies” course this fall. Stokes also fumed over the U.S. Supreme Court’s recent decision banning racist affirmative action policies for college admissions.