What was once expected to be a quiet march to the Democrat nomination for governor has suddenly become national news, with even the The New York Times now acknowledging that Joe Biden’s former Interior Secretary Deb Haaland is facing a far more difficult path than many in New Mexico’s political establishment anticipated.
In a Friday feature on the race, the Times framed Haaland’s gubernatorial bid as a would-be “coronation” that has been disrupted by Bernalillo County District Attorney Sam Bregman, who entered the race despite widespread assumptions that Haaland would clear the Democrat field.
“I don’t think we should have coronations in a democracy,” Bregman told the Times in a direct rebuke of the notion that Haaland should simply inherit the nomination.
The article underscores how what many insiders believed would be a straightforward race has instead become a competitive and increasingly contentious primary battle, elevating New Mexico’s gubernatorial contest into the national spotlight.
The Times notes that Haaland entered the race as a “political celebrity” in Democrat New Mexico and “might have expected a cakewalk” after launching her campaign. But Bregman’s challenge has complicated that narrative, forcing Haaland to defend her record and campaign more aggressively than many expected.
Though Haaland maintains advantages in fundraising and polling, the Times reported that “enough voters remain undecided to keep Mr. Bregman’s hopes alive.” Political analyst Gabriel Sanchez of the University of New Mexico told the paper the race remains “still up for grabs.”
The Times also observed that Haaland appears to be presenting herself as “the traditional safe choice candidate,” while Bregman is pitching himself as the anti-establishment alternative.
Bregman has used that contrast to sharpen his attacks, portraying the Democrat establishment as “weak, ineffective and complicit” in broader national dysfunction. He has also centered his campaign on crime and law-and-order messaging, branding himself in the Times’ words as a “swaggering lawman who is unafraid to lock up wrongdoers.”
Meanwhile, Haaland’s campaign has found itself confronting scrutiny that extends beyond typical primary politics.
The Times highlighted Bregman’s efforts to press Haaland over her appearance in Justice Department files related to deceased sex offender Jeffrey Epstein. According to the report, Haaland’s name appears in records showing she was listed as a passenger on a jet chartered by one of Epstein’s companies during her 2014 lieutenant governor campaign.
Bregman told the Times, “Everybody in New Mexico deserves to know the truth of what happened out there.”
Haaland denied wrongdoing, saying she had no idea Epstein was involved and never met him. She dismissed the attack line, telling the Times: “If I rode on the Epstein plane, then Sam Bregman is a real cowboy… He ain’t no real cowboy. I didn’t ride on Epstein’s plane.”
The Times further noted that Haaland is under “perhaps unanticipated scrutiny” over her record, with critics arguing that despite holding “some significant titles,” she has not sufficiently delivered results.
In perhaps the most telling acknowledgment of the race’s competitiveness, Haaland herself pushed back on claims she has the race sewn up.
“I do not have it in the bag,” she told the Times. “I never say that. I will work until 7 o’clock on June 2 when the polls close.”
For a race many expected to be over before it began, that statement alone may be the clearest sign yet that Haaland’s “coronation” has become anything but certain.

We can only hope!
I hope haaland does NOT GET VOTED IN. SHE IS STUPID AND IS CONTROLED BY THE LEFT. I HOPE NM GETS CLEANED UP AND BECOMES A GOOD PKACE TO LIVE. WITH HER IT WONT
if the race is so competitive why is she so far ahead in the polls ? if she wins the primary she is going to be our next governor. NM STUPID IS NM TRUE
in todays ABQ sunday paper Haaland is ahead over bregman by 22 points. makes this article seem misleading.
The ABQ Journal has a long history of supporting the candidate that buys the most advertising
New Mexico True Stupid if Haaland wins in November.
Go ahead and elect the newest drunkard supporter for tourism dollars for abortion baby killer… its not like NM knows any better since electing MLG who ended up bring the original “Abortion tourism for dollars infacidial baby killer”.
Electing Democrats equates to electing Satanic little helpers. Staying with the political party insinuates and confirm you support the sickness in the mindset of the D party.
How anyone can still be registered as a D… is just repugnant. D’s are just so sick, mentally & emotionally and are just hollow shells of humanity.
This demoNAZI clown is so stupid she makes crack daddy and callamala look like brain surgeons!!! The three of them combined, if they were going to perform a tonsillectomy they would go thru the patients anus to remove the tonsils. And any person that votes for this clown is beyond repair and need a tonsillectomy done by one of these 3 brain dead clowns. NM is in such SAD shape it’s unbelievable!!! So glad I got out of the demoNAZI cesspool
Already sick of her commercials and they just started. It’s going to be a long election cycle. Go Duke.
God forbid she wins the primary, Bregman at least has some sense of the law.. I don’t understand why she’s ahead in the polls according to the Albuquerque Sunday journal.
The Republican Party has 3 or maybe 4 that can hold their own when speaking of their goals for NM. We may not agree with their agenda but are willing to make voices known.
Haaland is a graduate of the Joe Biden Air Head Institute, nothing visible upstairs. Does that hold true for the voters backing Haaland?
Clean the voter rolls and we may get a different outcome. Just sayin’…
DOJ has so far found over 350,000 dead voters on rolls of states that have complied.
Democrat run states (e.g. NM) refusing to turn over voter rolls tells us there’s likely lots of dead voters, illegals, duplicate names, phony addresses, etc. ‘voting’. This is how they’ve installed their cherry-picked Dem candidates across the country.
Throw money at the Dem candidate, tell everyone that candidate is in the lead even tho she can’t put 2 sentences together and refuses to debate others, use software so every ineligible voter on the rolls ‘votes’, and then have Soros money controling the Secy of State, counting the votes. Done!
All legitimate New Mexicans voting legally are left scratching their heads wondering how it happened and cursing other ‘dumb’ voters.
We are, and have been played.
The DOJ was here last week putting some pressure on Maggie T Oliver. So we now have a glimmer of hope.
Pray, and may God help us!
Spot on, Ro, spot on! NM may seem dumb, but I do think it has everything to do with who is voting and how the votes are counted.
Halland is so empty headed you can almost see the democrat talking points in her eyes as a screen
HALLAND STAY OUT OF SAN JAUN COUNTY WE HATE DEMORATS
I have wondered how MLG got re-elected while being a dictator during COVID. Either Bernalillo County voters are willing to be subjects instead of citizens and held their noses and voted for her or ( and this the big question) did the SOS fudge the numbers in her favor. Drop boxes, mail in ballots, are abused and when they count ballots instead of votes the democrats always win. Voters have to change their party affiliation in order for counting ballots instead of votes to work.
MLG kept the liquor stores and pot shops open as she fired people for not taking an experimental vaccine that provided you heart issues and little protection. just the best Queen Mother NM could ever want.
In this first year of the “open primary”, as a non-declaired voter, I was thinking of voting Democrat party for Bregman, not because I like him as much as I despise her! Just an idea, don’t like political party’s.
As we all know by now, she was caring about the bears. I guess that”s as goo an excuse as anything for getting a DWI.
We must vote the Democrats out of office . All they have done to New Mexico is ruin us . We are last in education and in the top for crime .
If Haaland wins the Democrat nomination, I honestly believe the Republican candidate will defeat her in the general election. She is a joke!
The only way to keep Haaland out of the governors mansion is for Republicans to vote for Bregman in the primary. She wins the primary, she wins the general.
New Mexicans WAKE UP and do your part to preserve and protect New Mexico from either of these two corrupt IDIOTS!! Research before you run over and pull the typical Dembocrap behavior of voting Dembocrap. Heritage or union influence has done nothing but put corrupt politicians in office. RESEARCH these candidates.. Don’t let them weasle their way in!