The popular fast-food chicken restaurant El Pollo Loco, specializing in Los Angeles-style fire-grilled Mexican chicken, is opening new locations in New Mexico with the signing of new development agreements.
“A deal with Mass Equities EPL LLC will result in 10 units over eight years with the first restaurants due by December 2024 for Larimer County and portions of Boulder, Broomfield and Weld Counties in northern Colorado. The second and third deals, signed by CB Pollo NM 1 and CB Pollo Tx 1, respectfully, includes nine units for New Mexico and seven in El Paso,” wrote FastCasual.com.
“El Pollo Loco’s corporate team has made it an easy decision to grow our franchise operations with them,” Mass Equities Founder and CEO Drew Sobel said in a company press release. “The brand’s growth over the past few years is evident and its unique offering supported by excellence in operations is a strategic fit for our portfolio of businesses. Fueled by the brand’s initial success in the Colorado market, we look forward to bringing the El Pollo Loco experience to northern parts of the state.”
The chain is looking to increase its national footprint by featuring its latest dining room design options, an enhanced digitized experience with self-ordering kiosks, mobile to-go and delivery pick-up areas, and digital menu boards.
Since 1980, the restaurant has operated 490 company-owned and franchised locations across the United States.
El Pollo Loco describes its food as the “SoCal lifestyle meets Mexican heritage. It’s better-for-you choices like fire-grilled chicken and tradition-inspired temptations like Overstuffed Quesadillas. It’s burritos, taquitos and tacos with a fresh California Twist. It’s a menu that can meet any dietary need from paleo to vegetarian to straight out craving. Simply said, it’s L.A. active, it’s Mexican proud and it’s exactly what you’ll find at El Pollo Loco.”