Two new polls show who’s leading in Dem, GOP primaries for NM governor
A pair of newly released polls is offering an early snapshot of New Mexico’s 2026 gubernatorial race—showing a clearer picture on the Democratic side, while highlighting just how unsettled the Republican primary remains.
On the Democratic side, former Interior Secretary Deb Haaland holds a significant early lead, according to a recent Emerson College Polling survey conducted in partnership with KRQE News 13.
The poll found that Haaland is backed by 40% of likely Democratic primary voters, giving her a double-digit advantage over Bernalillo County District Attorney Sam Bregman, who came in at 24%. Notably, a sizable 36% of voters remain undecided—suggesting the race could still shift as the campaign develops.
According to the poll analysis, Haaland’s lead is driven in part by strong support among key demographic groups. “Haaland’s lead was driven by a 24-point advantage over Bregman among women, and a 30-point advantage among voters with college degrees,” said Spencer Kimball, executive director of Emerson College Polling, as reported by The Hill. Meanwhile, men favored Haaland by a narrower margin, and voters without college degrees were roughly split.
Haaland has also consolidated establishment Democratic support early, with endorsements from all three members of New Mexico’s congressional delegation as well as Sen. Ben Ray Luján—a signal that party leaders may be aiming to avoid a contentious primary.
While Democrats appear to have a frontrunner, the Republican side tells a very different story.
The same Emerson/KRQE poll shows a wide-open GOP primary, with 61% of likely Republican voters still undecided. Among those who have made a choice, Rio Rancho Mayor Greggory Hull leads with 21%, but no candidate has broken through in a significant way.
That lack of consolidation is echoed—and further developed—in separate polling released by Republican candidate Doug Turner.
According to Turner’s campaign, an internal poll conducted by TrueDot found 64% of likely GOP primary voters initially undecided, with no candidate topping 20%. However, the campaign argues that once voters are introduced to Turner’s background and policy platform, the race shifts dramatically.
In that “informed ballot” scenario, Turner leads with 41%, compared to Hull at 17% and Duke Rodriguez at 7%, according to the campaign’s release.
“This polling confirms exactly what we’re seeing on the campaign trail every day,” Turner said in a statement. “Conservatives are uniting around our message of cutting taxes, fixing education, and locking up repeat offenders—it’s clear that voters are ready for a common sense businessman to shake things up and turn New Mexico around!”
The dueling polls underscore a key dynamic taking shape in the race: while Democrats appear to be coalescing early around a leading candidate, Republicans are still in the process of defining their field.
The Emerson/KRQE poll was conducted April 18–19 among 1,000 likely primary voters, while Turner’s campaign cited a separate survey of 541 likely GOP voters conducted April 10–15.
Taken together, the results suggest that while Haaland may have early momentum on the Democratic side, the Republican primary remains fluid—with a large share of voters still up for grabs and multiple candidates jockeying to emerge as the party’s standard-bearer.
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