Marijuana kingpin plots $2M GOP bid for New Mexico governorship
ALBUQUERQUE, N.M. — Duke Rodriguez, the 67-year-old president and CEO of Ultra Health, is contemplating a Republican bid for New Mexico governor in 2026. While widely recognized for leading the state’s largest cannabis company, Rodriguez is keen to highlight his extensive experience in healthcare and public administration as he evaluates a potential campaign.
“I’m not hiding the fact [that] I’m developing this conversation. It’s a real, honest possibility,” Rodriguez stated, expressing over 90% confidence in joining the race. He has engaged in discussions with national Republican groups and local GOP officials to assess the viability of his candidacy.
Rodriguez emphasizes that his interest in the governorship stems from a desire to effect meaningful change rather than personal ambition. “This is sincere. I don’t need the title,” he remarked, underscoring his commitment to public service.

Before founding Ultra Health in 2010, Rodriguez served as secretary of New Mexico’s Human Services Department under former Governor Gary Johnson and held a senior executive role at Lovelace Health System. His professional background also includes experience in the pharmaceutical industry.
Rodriguez is prepared to invest $2 million of his own funds into a gubernatorial campaign, contingent upon his confidence in securing a majority vote. “We see Republicans get to 45, 46% in general elections. I have to know I can get to 50% plus one,” he stated.
His policy priorities include reforming and stabilizing Medicaid and public pension programs. Rodriguez advocates for stronger Medicaid verification and eligibility requirements, particularly concerning non-citizens, to ensure responsible allocation of resources.
In the Republican field, Rodriguez would join Rio Rancho Mayor Gregg Hull, who has officially declared his candidacy. Other potential GOP contenders include retired state Supreme Court Justice Judith Nakamura and former Lieutenant Governor under former Gov. Susana Martinez, John Sanchez.
On the Democratic side, the race features prominent figures such as former U.S. Interior Secretary Deb Haaland and Bernalillo County District Attorney Sam Bregman. Former Las Cruces Mayor Ken Miyagishima is expected to announce his candidacy on May 27, while Lieutenant Governor Howie Morales is also considering a run.
Rodriguez’s potential candidacy brings a unique perspective to the gubernatorial race, blending his experience in healthcare administration, public service, and the cannabis industry. He plans to make a final decision regarding his campaign by September 2025.
As the 2026 election approaches, New Mexico voters can anticipate a dynamic and multifaceted contest, with candidates from diverse backgrounds vying to lead the state into the future.
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