In recent weeks, leftists targeted Hispanic-owned food business Goya after their president and CEO, Robert Unanue, praised President Trump, saying, “We’re all truly blessed at the same time to have a leader like President Trump who is a builder. And that’s what my grandfather did: He came to this country to build, to grow, to prosper. And so we have an incredible builder, and we pray – we pray for our leadership, our president, and we pray for our country that we will continue to prosper and to grow.”
In New Mexico, during President Trump’s September 2019 rally, Rep. Ben Ray Luján mocked Latino Trump supporters, calling them the President’s “political pawns” and sharing a left-wing article that called Latinos not “full Americans.” Now, Luján is running for United States Senate, despite his comments toward Latino Trump voters.
But President Trump’s support from Hispanics Latinos in New Mexico has skyrocketed since taking office. In January 2017, a Civiqs poll showed Trump at an approval rating of 30% among the group, which now sits at 39%, a 9% increase. Among Hispanic Independents, Trump leads in approval, with 54% of them approving of his job performance. When he assumed the Presidency, only 34% of Hispanic Independents approved of President Trump, meaning his approval among that voting block has shot up 20%.
Throughout Trump’s presidency, he has made multiple efforts to focus on prosperity for Hispanic Americans, with pro-jobs, pro-growth policies. Just last week, he signed an executive order to “Improve Hispanic Americans’ access to educational and economic opportunities,” which is just his latest initiative to help the community. New Mexico Republican Party Chairman Steve Pearce lauded the measure, saying, “This initiative demonstrates the President’s commitment to Hispanics, and they continue to thrive under his strong policies.”
President Trump’s campaign has been heavily investing resources in New Mexico to reach voters of all ethnicities, reaching 65,000 voters just over the Fourth of July weekend. The campaign is will also be investing in new initiatives to reach Hispanic voters with the America First agenda.
Before the COVID-19 pandemic hit, Hispanic Americans hit record-low unemployment numbers. The record lows began in the President’s first year, with even far-left outlets like CNN touting President Trump’s work to reach all-time-low Hispanic unemployment numbers. The strong economy — even in a pandemic — will be an asset to him as he moves to reach voters across the board, especially in New Mexico, with 48% of the state being of Hispanic heritage.
President Trump only lost New Mexico by eight points, with Hillary Clinton leading by 48% to his 46%, and Libertarian Gary Johnson stealing 9% of the vote. Without a viable third-party canddiate in 2020 to take away votes, Trump has a better shot than ever to flip New Mexico to Republican in November.