Nella Domenici launches second TV ad
On Tuesday, U.S. Senate candidate Nella Domenici, the Republican nominee who hopes to defeat Democrat Sen. Martin Heinrich in November, launched her second ad of the campaign cycle, focusing on introducing herself to New Mexico voters.
“Growing up, Nella blazed her own trail,” the ad explains, showing Domenici hiking in New Mexico. “Set her sights on law school, took night classes, and paid her own way. Graduated business school nine months pregnant — top of her class.”
The ad shows photos of her education experience and then explains, “‘Mom’ was Nella’s most important title while she forged new paths in business and community, breaking down barriers and driving innovative solutions. It’s time to do the same for New Mexico. There are mountains of problems. We need an experienced leader to fix them.”
“The journey to getting New Mexico back on top will not be easy and requires experienced leadership- not the two decades of failed leadership we see in my opponent,” Domenici wrote in an X post, introducing the ad. “I look forward to demanding more and delivering for New Mexico in the United States Senate.”
A recent Red Oak Strategies poll of 1,800 New Mexico voters showed Domenici only three points away from Heinrich, indicating the viability of her campaign. However, Domenici closed this gap when respondents heard positive information about her and negative messages about Heinrich.
In Domeinici’s first ad, she focused on her deep New Mexico roots, growing up on Monroe Street in Albuquerque.
Following the news of Domenici’s new ad, Heinrich wrote in a panic-stricken fundraising email, “John, my multimillionaire opponent is back on the air this week with a brand-new TV ad. She’s paying $250,000 to reach voters with her ad statewide this week. This news comes right after a poll showed our Senate race in a dead heat. As my opponent reaches voters statewide, it’s never been more important that folks across New Mexico know what our grassroots campaign stands for every day.”
The Democrat accused Domenici of putting “Wall Street profit” above voters due to Domenici’s successful business career for Fortune 500 companies. In contrast, Heinrich has been in elected office for decades and lives in Silver Spring, Maryland.
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