Domenici launches first ad of the campaign cycle in six-figure ad buy
Nella Domenici, the New Mexico GOP nominee for the U.S. Senate, has unveiled her first TV ad for the 2024 campaign, titled “Monroe.” The ad is named after the street in Albuquerque, where Nella and her seven siblings grew up, evoking a sense of nostalgia and highlighting the Domenici family’s longstanding legacy of service in New Mexico.
The ad pays homage to Nella’s parents, Pete and Nancy Domenici, both lifelong Albuquerque residents. Her father, Senator Pete Domenici, served New Mexico for thirty-six years in the U.S. Senate, significantly impacting communities throughout the state. Nella’s mother has been a prominent advocate for mental health. The Domenici family, including numerous siblings, aunts, cousins, nieces, and nephews, remains deeply rooted in the Albuquerque area.
Highlighting Nella’s professional achievements, the ad showcases her rise to the top in the finance industry while balancing the roles of wife and mother. Her philanthropic contributions in New Mexico have been so extensive that those familiar with her work often remark that “Nella had a second career in New Mexico philanthropy.”
In a statement accompanying the ad, Nella Domenici expressed her commitment to continuing her family’s legacy and encouraging New Mexicans to seek more from their representatives in November:
“I’m proud to continue the Domenici legacy of delivering more for New Mexico. I learned the value of leadership from my parents in Albuquerque. I began my career at the bottom of the career chain and worked my way up, so I know how to fight and win. Now, I want to fight and win for our home.”
The ad, part of an initial six-figure campaign investment, narrates the story of Nella’s upbringing in New Mexico and the enduring Domenici legacy of service and leadership. The voiceover in the video is a tribute to her father, using the same narrator from Senator Domenici’s campaign advertisements. This connection reinforces the deep-rooted dedication of the Domenici family to serving New Mexico.
As Nella Domenici challenges far-left Democrat Sen. Martin Heinrich, she aims to resonate with voters across New Mexico by drawing on her family’s history and her own professional and philanthropic experience. The ad shows a stark contrast to Heinrich, who lives in Maryland.
Triggered by the ad buy and attempting to defend its Silver Spring, Maryland-dwelling Heinrich, the Democrat Party of New Mexico quipped on X, “Multimillionaire former hedge fund executive Nella Domenici is spending half a million dollars to cover up a career of bad judgment calls and questionable values that belong on Wall Street, not in New Mexico.” It is interesting they used this line of attack, blasting Domenici for being a successful businesswoman despite their own incumbent’s choice of dwelling outside of the state he purportedly represents.
Watch the ad here:
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