Far-left Democrat Gov. Michelle Lujan Grisham has launched a new anti-littering campaign with a familiar face from the hit TV series Breaking Bad: Walter White, the fictional meth cook portrayed by Bryan Cranston.
The statewide campaign, dubbed “Breaking Bad Habits,” features White in new ads encouraging New Mexicans to keep the state clean, with a humorous yet edgy twist. “Keep litter out of my territory,” White warns, referencing the iconic character’s infamous behavior from the series.
The campaign includes TV commercials, billboards, bus ads, and merchandise featuring White’s alias, Heisenberg, wearing his signature hat and sunglasses.
Cranston was enthusiastic about the campaign’s tone, writing in a statement, “Most public service campaigns work using common sense and empathy… that’s not what we did here! Walter White represents a certain threat in the message … but all in good fun.” Cranston, known for his love of New Mexico, volunteered to reprise the role for the ads.
The campaign, which has a $3 million budget, is part of Lujan Grisham’s larger effort to combat littering across New Mexico. The governor is determined to “beautify the Land of Enchantment” during the waning years of her second term following a tumultuous tenure, which has resulted in the implementation of the most radical far-leftist policies the state has ever seen.
“New Mexico is beautiful, and on our watch, we’re going to make sure that it stays that way,” she said at a screening event in Santa Fe. Several elected officials, including far-left Albuquerque Mayor Tim Keller, attended and praised the initiative.
However, Lujan Grisham acknowledged the complexity of using a fictional drug kingpin to promote a positive message. “Having a character that may not be your best self can sometimes remind you that your best self is right around the corner,” she remarked. Despite concerns, she’s confident the campaign’s humor and creativity will resonate with residents, much like Texas’ successful “Don’t Mess with Texas” campaign, which reduced litter by 70% in five years.
But “Breaking Bad Habits” doesn’t exactly have the same ring to it as Texas’ slogan.
I’m more focused on removing the “trash” in our government. Cleaning up the litter is cosmetic. The corruption in this state is the real, deep seated filth that must be dealt with….first.
I agree! Vote them out!
AMEN!
And anyone, Grisham, who took an oath and broke their oath countless times, and does not represent the people of this state, enriches herself from the blood of aborted babies, does not have any right to talk about character.
I’m not going to wait for her best self right around the corner to make an appearance any time soon. And what the heck kind of garbage is that anyway? Taking word salad lessons from Kamala now? 😂
The only way to make NM beautiful is to remove this evil ungodly women from office. She is corrupt and I wonder how much money she has siphoned off the tax payers money to put in her own pocket.
She will not do anything for the good of NM. Only in her evil mind she thinks that people in NM are stupid and they believe her. Well, let’s vote out her comrades, and then pursue to impeach her and remove her from office.
She is corrupt and is bleeding the NM people dry.
She’s paying alot of money for worthless adds when the trash hauling should start in her office. And, while beautification is a part of this, how about the hiway depts mow the roadways often enough to keep them safe and keep the car kill8ng deer in the fields and not in our car grills…
A good follow up would be to get the band “Los Cuates de Sinaloa” to perform an anti-littering song in Spanish along the lines of “Negro y Azul”, their tune about Heisenberg a.k.a. Walter White (Bryan Cranston).
I like it!
I love the ad: keep liter out of my territory…does he subliminally mean MLG and her minions?
How emblematic of New Mexico.
We didn’t come up with that nonsense, our idiot governor did. We have far more sense than that!
The destruction of NM by one doobie at a time !!!
I was never real fond of that series. The “turning an blind eye” to the drug problem and glorifying it on TV didn’t/doesn’t help New Mexico’s image. “Par for the course” Loserjan and her cronies again “turn a blind eye” to drug problems with a lame TV spot.
The REAL trash in New Mexico is squatting in the Roundhouse!
Last minute pre-election bull shit.
The tyrant only cares about litter as a tool to deliver the real message –
The ad shows a white male character behaving in a threatening manner and speaking in a threatening tone towards the audience.
Where’s the “diversity” here? Why not an angry and threatening “person of color” and/or “individual who identifies as a female” – heck, go for the trifecta and add “LGBT…”?
The NPCs might call this a conspiracy theory – they aren’t capable of free thought.
Consider the ad timing and the ad content (not the “don’t litter” message, but HOW the message is delivered).
Even KOB says “The maniacal chemist-turned-drug dealer tells viewers in a menacing voice to ‘keep litter out of my territory.’ ”
I think that the common sense people don’t
Get sidetracked and dazzled by the enchanting celebrity sideshow distractions.The real life day to day in NM is full of more problems than litterbugs. Stay focused.
I wonder if she’ll start w/ the mountains of trash left by illegal aliens as they cross our welcoming & wide open NM border….
Frankly, I always thought “Toss no más” was pretty catchy.
He should go to the fetus dump first.
Okay, I’ll be the different one and say I think that this is probably one of the only three things she did that I like and can agree with. It is truly an eye catcher and gets the message across well. Now maybe she can use him to hire good teachers so our kids won’t be second to last in the country.
Shhhhhh…….
In the 70’s the “Give A Hoot, Don’t Pollute” campaign sent a strong message. Bring back Woodsy Owl!
She can not do this on her own.
All the “Breaking Bad” series did for New Mexico was to glamorize drugs and encourage the sale of them. Look at us now after that series, which I refused to watch.
Why doesn’t the film show Cranston picking up trash along Central Blvd. in Albuquerque along with MLG? It would be more effective then along a deserted highway in New Mexico.
Two idiots can’t get it right.
If Michelle Napoleon Grisham really wants to leave a positive legacy as she fades into the sunset with her ill-gotten millions of taxpayer money, WHY NOT FOLLOW ARIZONA’S LEAD AND ABOLISH DAYLIGHT SAVINGS TIME?
No more distractions with setting and re-setting clocks- the interruptions in human biorhythm is devastating.
Amen!
I thought trash was our state flower. Kinda like tailgaters are our state animal and politicians are our state infection.