Far-left Democrat Gov. Michelle Lujan Grisham has launched a new anti-littering campaign with a familiar face from the hit TV series Breaking Bad: Walter White, the fictional meth cook portrayed by Bryan Cranston.
The statewide campaign, dubbed “Breaking Bad Habits,” features White in new ads encouraging New Mexicans to keep the state clean, with a humorous yet edgy twist. “Keep litter out of my territory,” White warns, referencing the iconic character’s infamous behavior from the series.
The campaign includes TV commercials, billboards, bus ads, and merchandise featuring White’s alias, Heisenberg, wearing his signature hat and sunglasses.
Cranston was enthusiastic about the campaign’s tone, writing in a statement, “Most public service campaigns work using common sense and empathy… that’s not what we did here! Walter White represents a certain threat in the message … but all in good fun.” Cranston, known for his love of New Mexico, volunteered to reprise the role for the ads.
The campaign, which has a $3 million budget, is part of Lujan Grisham’s larger effort to combat littering across New Mexico. The governor is determined to “beautify the Land of Enchantment” during the waning years of her second term following a tumultuous tenure, which has resulted in the implementation of the most radical far-leftist policies the state has ever seen.
“New Mexico is beautiful, and on our watch, we’re going to make sure that it stays that way,” she said at a screening event in Santa Fe. Several elected officials, including far-left Albuquerque Mayor Tim Keller, attended and praised the initiative.
However, Lujan Grisham acknowledged the complexity of using a fictional drug kingpin to promote a positive message. “Having a character that may not be your best self can sometimes remind you that your best self is right around the corner,” she remarked. Despite concerns, she’s confident the campaign’s humor and creativity will resonate with residents, much like Texas’ successful “Don’t Mess with Texas” campaign, which reduced litter by 70% in five years.
But “Breaking Bad Habits” doesn’t exactly have the same ring to it as Texas’ slogan.